Why We Don’t List Publishers and Organizations Using Submishmash


The question comes up daily. As writers ourselves, we understand the use of a centralized list. And, technically, something like this would be simple to implement. But there are a number of reasons why we don’t it:

1. Privacy. Would you want every company whose services you use to publish this fact? It’s invasive and disrespectful of privacy.

2. Publisher autonomy. Submishmash is enterprise-level software that aims to help publishers do the jobs of editing and curating more effectively. A centralized place where we (writers) go to submit removes publisher autonomy and steals their traffic. It makes Submishmash the destination, not the publisher.

3. Publishers aren’t targets. The main goal of a publisher is to foster and promote a vision. In our minds, there’s something intrinsically short-sighted about sites that treat publishers simply as targets. Sure, there’s the secondary possibility that the submitter will go and buy or read the publication after finding it as a place that will hopefully accept his or her work, but this is not the main goal of the site by any stretch. The goal of sites like this are to help writers target publishers with their submissions, which is great for writers (in the short-term), but like we’ve mentioned before, it removes publisher traffic and doesn’t focus on the actual vision of the publication. Our goal is to help publishers efficiently create great publications and save them time so the can focus on the other equally important aspects of publishing like editing and promotion. If publishers do well, writers and readers will.

Who knows? Maybe this isn’t the right strategy. But so far, this has worked well. The application is used by more than 1,000 publishers and art organizations. Tens of thousand of writers and artists use the publishers’ applications each day. There is always room for improvement, but, for now, simply being powerful enterprise-level software that serves the independent publishing community and beyond is very gratifying.

Finally, we definitely understand the power of promotion. Many of our customers are small upstarts in search of an audience (and submissions!). We love our customers, and we will do everything we can to promote publisher work and calls for submissions or contests. Please don’t hesitate to email us anytime for help promoting on the social networks: support@submishmash.com


Michael FitzGerald

Michael lives in Missoula, Montana, with his wife and two sons. He’s the CEO and one of the founders of Submittable and the author of the novel Radiant Days.